K2 Medical (Thailand) Co., Ltd. sent K2 Aesthetic, a leading importer and distributor of beauty products, to launch the Taiwanese skin care brand “NHH”. Entering the Thai beauty market Prepare to compress the main budget of about 20-300 million baht, and plan to develop new products from Thai plant extracts to the world market. Enhance the strength of online and offline centralized distribution channels. Ready to spread its wings and expand its customer base in ASEAN

Mr. Michael Ye, Managing Director of K2 Medical (Thailand) Co., Ltd. revealed that the overall skin care market is still a revenue-generating and growing industry, with a total market value of 834 million baht in 2021, an increase of 7-8%. , the top competition is still fierce for the health and beauty product market share of domestic brands and foreign counter brands. Focusing on the same direction is to develop innovations to meet the needs of consumers of every age group, resulting in the continuous expansion of the skin care market in the past 5 years. But the market leaders are still foreign brand counters and organic brands.

In 2023, K2 Aesthetic, a subsidiary of K2 Medical (Thailand) Company Limited, sells beauty products. So enter the Thai skin care market NHH brand imported from Taiwan, contains a proprietary LONICA extract blend that helps sodium hyaluronate penetrate deep into the inner layer of the skin. Maximizing Efficiency The company has been granted the exclusive general agency right in Thailand by B&M International Biotech Co., Ltd. Initially, 6 product groups will be sold, namely Hyaluronic Acid Repair Essence, Hyaluronic Acid Repair Cream, Hyaluronic Acid Repair Emulsion, Hyaluronic Acid Skin Renewal Cleanser, Hyaluronic Acid Energy Toner, Hyaluronic Acid Herbpro Acne penetrates the Y2K new generation and teen market.

“The presence of many players in the market has provided consumers with more choices to meet their individual skin care needs and lifestyle. At the same time, consumers are ready for new innovations. Taking care of their skin and allowing themselves Looks best. Therefore, the company sees it as a challenge rather than an obstacle. Because most of the skin care brands are now imported from the United States, France, Japan and Korea. Therefore, opening up new markets under Taiwanese products. Therefore, This is an opportunity for the company to make a difference. And the credibility and confidence of consumers,” said Mr Michael Ye.

Ms. Xie Huiping, president of B&M International Biotechnology Co., Ltd., Taiwan’s largest inventor and developer of natural health and beauty products, said: “B&M was established in 1993 to present innovative, high-quality and effective products of natural origin. By finding high-quality Ingredients “If we could eat that ingredient. For more than 30 years, we have cooperated with Fortune 500 companies and government agencies. And beauty start-up companies search for and extract active ingredients, and develop their own patented technology of plant extract ingredients. Today, we are recognized as a leader in helping customers produce unique formulations. And create a brand of beauty care products for global customers”

Suitable for NHH brand skin care products and A+ PERDU hair care products This is a strong brand that has always been a leader among Taiwanese consumers. Because it is an organic product, the main ingredients are 100% natural extracts from the cultivation process. And the production process of modern technology has long been trusted by Taiwanese consumers. Including representing Taiwan at the APEC 2022 meeting in Thailand
This time the market expanded to Thailand. We believe that the products are suitable for the skin type and can meet the skin care needs of consumers looking for products that are friendly to users and the environment. However, there are not many Taiwanese products in the Thai market. This is an opportunity for NHH and A+ PERDU to innovate in the market and become a good choice for consumers. We are confident that K2 Aesthetic will easily make NHH and A+ PERDU brands popular and popular among Thai consumers.

79 Mr. Pete Sheach, CEO of Uni Mind Co., Ltd., as a distributor of NHH branded products, added that the company has three operating strategies until 2023: 1. Branding and innovation from plants. Clients and those who are looking for care needs to be met. Safest Skin Care Products
2. Establish a business alliance. We plan to establish a joint venture (Joint Venture) with a Taiwanese company in the third quarter of this year to promote Thailand as an Asia-Pacific hub. Improve market expansion efficiency Create new products including creating innovations to become a trendsetter in 100% natural hair care and hair care products

3. Expand other channel products, sell through the company’s online channels, various platforms, including various markets in the first 3 months, prepare to expand sales channels in retail stores, and make up for the year at the end of the year. This will complement the company’s ecosystem and become a one-stop shop for skin and hair care products. In addition to NHH skin care products in the near future, the company plans to launch A+PERDU brand hairdressing products, starting from Laos, Cambodia, Malaysia, Indonesia, Vietnam and other neighboring countries to explore the international market.

The company’s operating investment this year is about 20-300 million baht, which is divided into two parts: the budget for the construction of the new product research and development center; meeting the needs of customers of all ages, including various festival special products, which are expected to start in the third or fourth quarter of 2023. Products under the concept Developing “beauty from the inside out” since the inception of vitamins. Regenerate cells from the inside of the body and nourish the outside with sustainable and safe products. To be the leader in 100% natural extract products, especially Thai plant extracts, to be a specific product for Thais that are exported to the world market. Part 2 is the marketing budget. Build a brand under the above three strategies and expand your customer base. In addition to our goal of becoming the leader in natural extract skin care products in the Asia-Pacific region, we are also preparing to list on the Stock Exchange of Thailand within 4 years.