【News from our newspaper] Beautiful! It is a magical concept. Through technological research and development, WE-WIN has transformed agricultural waste into raw materials for regenerative beauty and skin care products, and turned the roselle seeds and red quinoa shells that were originally wastes into green and golden skin care ingredients. The performance is expected to grow by 30% compared with last year, and it will move towards the capital market in the future.

Xie Zhen, CEO of WE-WIN, pointed out that the inspiration for this new invention came from Taitung farmers who used to have a headache about how to digest and transform the large amount of leftover roselle seeds and red quinoa shells. Not only wasting time and money, but how to turn decay into magic and turn waste materials into gold? Later, he worked with Professor Zhang Fangrong from the Institute of Natural Medicine, Kaohsiung Medical University (former director of the National Institute of Traditional Chinese Medicine), and found that roselle seeds were helpful for skin repair and soothing.

But the research and development process is quite difficult. Xie Zhen explained that because the roselle seeds are harvested from September to December every year, they will be gone after that, and they will have to wait another year. Furthermore, it is relatively difficult to obtain safe and pollution-free raw materials. Therefore, it is necessary to find clean raw materials and valuable agricultural wastes without pollution sources. In addition to communicating with cooperative farmers to use a planting method that is friendly to the earth, after harvesting, remove impurities and dry them for storage, so as to avoid mold and bacteria growth during transportation. In order to increase the employment opportunities and income of aboriginal farmers, they even went to the outer islands of Matsu to find roselle seeds. In addition, there was no research literature in this area before, so Huiying’s research team spent at least 2 to 3 years before researching and developing a suitable one. Essence, cream and other skin care products that you are looking for in your mind.

Xie Zhen said that the roselle seeds have been developed into raw materials, which are widely used in OEM hair products, skin care products, and essential oils of various brands, and cooperate with e-commerce platforms and supermarket channels, and have obtained “Hara Cosmetics International Certification” and are exported to Southeast Asian countries , also by the European Union INCI cosmetics international certification, sales around the world.

Talking about the journey of research and development, Xie Zhen pointed out that the research and development of each plant raw material requires at least 2 to 3 years from the source of raw materials, extraction methods, and verification of active ingredients. The company has to use current science or past experience to explore the unknown, and the success rate is only less than 5%, about 1% to 2%. Finding its particularity in the vast sea has development value and patent application. It is expected that these inventions will contribute to mankind and society. At present, the company has 23 patents and has accumulated intellectual and financial strength for a long time.

WE-WIN has been established for nearly 30 years. At the beginning of its business, it used the most local products as raw materials, and used biotechnology to transform Taiwanese plants such as: camphor leaves, agarwood leaves, moon peach leaves, Xiao Nan leaves, gotu kola, Taiwan native cinnamon leaves, honeysuckle, ruby Extract the essence of high-economic crops such as black tea and kudzu turmeric; at the same time, actively develop and use agricultural waste and leftovers for recycling. Based on the core values of nature, herbs, and a friendly environment, we have developed many products that appeal to natural plants, and maintain them with our own brands Neulucy (cold ruoxi), ABH-8 (bright princess), and NHH (natural, healthy, herbal) Products (natural, healthy, herbal), Aperdu (Amber plant extract) hair products, entered the global beauty care products market.

WE-WIN is aiming at ESG-friendly environment, high-grade plant extracts, waste regeneration value, and circular economy. Xie Zhen said that in addition to providing OEM and ODM raw materials to Taiwanese cosmetic brand factories, he also develops raw materials and sells them to international brand manufacturers. In addition, his own brand NHH and Neulucy products are sold in the salon channel, so he has a complete marketing channel. After the company’s ingenious concentration and aggregation of related products, they become skin care products, beauty products, and cosmetics that are useful to the skin, fulfilling social responsibilities, satisfying women’s love for beauty, and making profits for the company, creating a win-win situation.【記者：曾思麥 /台北綜合報導】112-04-18